# Branding

- **Id**: https://logicsrc.com/openskill/branding
- **Kind**: skill
- **Domain**: Design
- **Language**: en
- **Aliases**: brand development, brand identity

Develop a coherent identity and positioning that help people recognize and understand a person, organization or product.

## Includes

- Audience and positioning research.
- Visual and verbal identity, consistent applications and brand guidelines.

## Related

- [Logo design](https://logicsrc.com/openskill/logo-design)
- [Graphic design](https://logicsrc.com/openskill/graphic-design)

## Taxonomy

- **Narrower match**: [ESCO: define brand identity](http://data.europa.eu/esco/skill/754690ad-6207-4e1c-9df7-9a2b58afa587)

This relationship is a mapping proposed by the OpenSkill publisher. The source concept was reviewed on 2026-09-13; no taxonomy release is asserted.

## License

Original description: CC BY 4.0, Profullstack, Inc. Linked taxonomies and example artifacts retain their own terms.